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главная > блог > SEO: поведенческие факторы Яндекса
Поведенческие факторы, которые учитывает Яндекс
Clickthrough features Position - Position of the URL in Current ranking ClickFrequency - Number of clicks for this query, URL pair ClickProbability - Probability of a click for this query and URL ClickDeviation - Deviation from expected click probability IsNextClicked - 1 if clicked on next position, 0 otherwise IsPreviousClicked - 1 if clicked on previous position, 0 otherwise IsClickAbove - 1 if there is a click above, 0 otherwise IsClickBelow - 1 if there is click below, 0 otherwise Browsing features TimeOnPage - Page dwell time CumulativeTimeOnPage - Cumulative time for all subsequent pages after search TimeOnDomain - Cumulative dwell time for this domain TimeOnShortUrl - Cumulative time on URL prefix, no parameters IsFollowedLink - 1 if followed link to result, 0 otherwise IsExactUrlMatch - 0 if aggressive normalization used, 1 otherwise IsRedirected - 1 if initial URL same as final URL, 0 otherwise IsPathFromSearch - 1 if only followed links after query, 0 otherwise ClicksFromSearch - Number of hops to reach page from query AverageDwellTime - Average time on page for this query DwellTimeDeviation - Deviation from average dwell time on page CumulativeDeviation - Deviation from average cumulative dwell time DomainDeviation - Deviation from average dwell time on domain Query-text features p1137.pdf SIGIR2006-fp345-Ranking-agichtein.pdf
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